Comcast “Watchable”

They’re calling it, “Watchable.” Catchy. Aaron Tarantola reports for Engadget: All this video is going to be curated and bundled up for the viewing pleasures of Comcast’s Xfinity X1 box owners (and the lucrative advertising potential they hold).

The service will be set top-only at launch but will eventually migrate to iOS and Android apps as well. Launching television-only. No mobile. Not even a website to access from the computer. Comcast sure knows its demographic. I’m sure the people that frequent YouTube can’t fucking wait to gather around their X1 set top box.