The Starbucks Theory
A Steve Jobs product is a handcrafted experience.
“…Just like Starbucks and Instagram, Jobs understood the value of handcrafted excellence in the age of shortcuts. If you ever buy an Apple product, opening the box is an experience in itself. In some respect, the box is just as engineered as the computer. Every nook of the packaging was handcrafted. It is the perception that someone else put effort into something for us. Unlike other companies, the products come fully charged in the packaging. The materials used are expensive, but it gives you the feeling that the designers and builders didn’t rush the experience.”